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How I Built Resilience: Alex Lieberman and Austin Rief of Morning Brew
How I Built This with Guy Raz
The Morning Brew Superfans
Early on it was just alex. Then i joined on and was writing a bit, but one of the big ideas we had is that we could articulate the tone,. And there were times where, you know, we could do it in a sentence or a paragraph, but we knew very early on we couldn't do it consistently across a full news letter rigt. We hired people who were much more talented than we were, and they wrote the news letter. They took that idea in our heads to create a really great and consistent tone across the full news letter. That's how we grew it in the early days, like a tea shirt or a mug or something like that, exactly.
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