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27. Starbucks: ¿será la estrategia correcta regresar a sus orígenes?
Chisme Corporativo
Evolución y Estrategia de una Marca de Café: Del Inicio al IPO
Este capítulo examina el crecimiento económico y estratégico de una famosa cadena de café desde sus inicios hasta su oferta pública inicial en los años 90. Se discuten las implicaciones del capital de riesgo en la salida a bolsa y se compara la valoración durante la IPO con cifras actuales, mostrando la evolución del mercado.
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