4min chapter

Chisme Corporativo cover image

27. Starbucks: ¿será la estrategia correcta regresar a sus orígenes?

Chisme Corporativo

CHAPTER

Desafíos de Starbucks: Estrategias y Liderazgo en la Experiencia del Cliente

Este capítulo explora las estrategias de Starbucks para reconectar con su esencia mientras enfrenta retos en la escalabilidad de su modelo de negocio. Se analiza la importancia del liderazgo y la capacidad del talento interno para mantener el legado del fundador en un entorno competitivo.

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