
Van Leeuwen Ice Cream's Ben Van Leeuwen
Bisnow Reports
Taking on Investment and the Decision to Expand Internationally
In this chapter, the speakers discuss the impact of taking on investment money for their business and the decision to expand internationally, starting with Singapore. They highlight the financial support and networking opportunities provided by the investment, as well as the benefits of testing the market in Singapore due to its high cost of living. They also mention their eventual plans for licensing and potentially franchising their stores.
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