202 - Making a marketing strategy from scratch — with Joana Galvao
The Futur with Chris Do
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Building Meaningful Client Relationships
This chapter emphasizes the importance of identifying and working with ideal clients to enhance creativity and satisfaction while preventing burnout from misaligned partnerships. It shares strategies for leveraging word of mouth and networking to generate referrals, including practical email templates to engage past clients and dream prospects. Personal anecdotes highlight the transformative potential of volunteering and mentorship in expanding professional networks and fostering reciprocal relationships.
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