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How to stay motivated (according to science)

Nudge

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Introduction

As of January 2023, Everest has been summited by 6,098 climbers. Google searches for how to climb Mount Everest are 8 times higher than those on K2. Climbing Everest isn't an alluring goal simply because it is there. It's desirable because reaching the summit encapsulates the three core elements of an irresistible goal. We'll break apart what makes a goal motivating, how to motivate others, and why so many people want to climbMount Everest.

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