How to Create a Customer Journey Map

Steven in a tweet said he was working on a new article. He mentioned what I thought was the list of articles he annually re-read, so re-read every year. Turns out he doesn't have that but I really do like the idea of having a collection of articles that you do read every year to remind yourselves of certain processes, thoughts, ideas, spaces to explore. But that's a different show. Steven himself references and mentions Christina Woodker as an inspiration or a little source of nagging and talking about loops and arcs all the time. Loops and arcs seems to be the main inspiration for what Steven went down exploring this new concept which is called customer journey maps.