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Shaan Tells All: Shepherd Sells For $52M, Paper Gains, Plus Why B2B Influencers Are Coming

My First Million

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Evolving Business Models in the Social Media Era

This chapter explores the transformation of business opportunities through social media, particularly Twitter, and highlights the emerging role of 'audience co-founders' who leverage trust and engagement. It also discusses the shift in celebrity partnerships from traditional endorsements to significant equity stakes, emphasizing the qualities needed for successful collaborations.

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