8min chapter

My First Million cover image

Shaan Tells All: Shepherd Sells For $52M, Paper Gains, Plus Why B2B Influencers Are Coming

My First Million

CHAPTER

Evolving Business Models in the Social Media Era

This chapter explores the transformation of business opportunities through social media, particularly Twitter, and highlights the emerging role of 'audience co-founders' who leverage trust and engagement. It also discusses the shift in celebrity partnerships from traditional endorsements to significant equity stakes, emphasizing the qualities needed for successful collaborations.

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