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#147 From Vegetarian to Carnivore Rancher: The Astonishing Amy Hay

Ranching Reboot

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Ranch Resilience: Navigating Financial Challenges

This chapter recounts the speakers' financial struggles in managing their ranch amid fluctuating real estate prices and potential foreclosure. They share their entrepreneurial journey in direct beef sales and the importance of community engagement and storytelling in connecting with consumers. Through innovative pricing strategies and the repurposing of less desirable cuts, they highlight the complexities of meat sales and the demand for local sourcing in a changing market.

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