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From Market Stalls to £5m per month with a Fragrance Brand - Connor Martin | The Midnight Pod Ep 52
Matt Kelly | The Midnight Pod
Fucking Recharge
I'm obsessed with that brand now because every fucking investment I say, I'm trying to be the next I've let you greens. They didn't do a sale of Black Friday. That was definitely our needle mover in terms of growth and our sort of, I would almost call it a hack. But then churn went really high. Not enough brand owners do. And analysis post Black Friday on LTV of those people they acquired. There's probably 7.5 million teed each year - 26 million a month. 300 million in the year in subscriptions. Yeah, that's crazy. That's why they're worth 1.2 billion, probably more now. What did you run over
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