Evolving Buyer Behavior and the Role of AI in Sales Strategies

This chapter explores the changing landscape of buying behavior in uncertain economic times, emphasizing the importance of educating potential clients and understanding key roles in the sales process. It also delves into the increasing role of AI in enhancing seller efficiency and the significance of prioritizing accounts and leveraging automation tools in B2B marketing and sales. Additionally, the chapter discusses the importance of providing a great sales experience, utilizing digital marketing strategies, and the evolution of Outbound strategies in 2024.