The Insularity of Roguelikes

I just feel like because roguelike makers, it's a kind of a nerdy thing, it's an insular community. And it just seems like they're getting talked over by the mainstream gaming populace. But I think the simplest Occam's razor explanation for why at the roguelike conference, they don't talk about spelunky is that unfortunately, contrary to some of the talk on this wonderful podcast, spelunky isn't really a roguelike. It borrows from roguelikes and has lots of cool characteristics in common about roguellegacy and stuff. That kind of game should be called a spelunky like, because they aren't referencing roguel