Exploring Identity Politics Through Pop Culture Endorsements

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This chapter explores the political landscape for women in leadership positions, focusing on the significance of pop culture endorsements, particularly Kamala Harris's endorsement by Charli XCX. The discussion examines the impact of public personas and the concept of 'brat' on political identity and electoral prospects.

If Kamala Harris wins the Democratic nomination next month, she would be only the second woman or person of colour that either major US party has ever nominated for president. On this week’s Swamp Notes, the FT’s US national columnist and editor, Edward Luce, and deputy Washington bureau chief, Lauren Fedor, explain why Harris probably won’t lean into her race or gender on the campaign trail.

Mentioned in this podcast:

Kamala Harris memes resonate with Gen Z voters

Harris vs. Trump: America’s sudden gender election

Credit: Fox News

Swamp Notes is produced by Ethan Plotkin, Sonja Hutson, Lauren Fedor and Marc Filippino. Topher Forhecz is the FT’s executive producer. The FT’s global head of audio is Cheryl Brumley. Special thanks to Pierre Nicholson.

Read a transcript of this episode on FT.com

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