In this discussion, Vice President Kamala Harris navigates the complex terrain of identity politics as she considers her candidacy for the Democratic nomination. The conversation highlights her strategic choices, particularly her reluctance to emphasize her race and gender in campaigning. It also delves into her unique challenges within the African American community and the influence of pop culture, particularly endorsements from figures like Charli XCX, on engaging younger voters and shaping her political identity.
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Quick takeaways
Kamala Harris is focusing on policy issues like reproductive rights instead of emphasizing her race and gender on the campaign trail.
Republican strategies are evolving as they distance from identity-based criticisms of Harris while aiming to appeal to diverse voter demographics.
Deep dives
Kamala Harris's Campaign Strategy
Kamala Harris is currently addressing issues of race and gender by focusing on specific policies that resonate with voters of color and women, particularly regarding reproductive rights and abortion access. However, she tends to downplay her personal identity on the campaign trail, opting to identify primarily as an American rather than emphasizing her status as a woman or a person of color. This approach contrasts with that of former candidates like Barack Obama, who directly addressed his racial identity. Harris's strategy may reflect an effort to appeal to a broader electorate and avoid the pitfalls of identity politics that other candidates faced in previous elections.
Republican Messaging and Target Audience
Republican messaging around Kamala Harris has been inconsistent, aiming to question her qualifications by labeling her the 'DEI candidate' based on her race and gender. However, many senior Republicans quickly distanced themselves from such statements, recognizing their potential to alienate crucial voter segments, especially white women, who play a significant role in elections. The Republican Party appears to be focusing on appealing to blue-collar males and certain tech-savvy demographics, demonstrated by their support for candidates like J.D. Vance. This suggests a divided approach, leaving room for various strategies as they attempt to capture a broader audience.
Impact of Vice Presidential Selection
Speculation surrounds Kamala Harris's potential running mate, with many suggesting she might choose a white male to balance her identity on the ticket. This strategy could be viewed as a tactical move to mitigate challenges posed by Republican critiques depicting her as an extreme liberal. Analysts suggest that selecting a diverse running mate could both strengthen her appeal and counter existing gender and race-based narratives from opponents. Candidates like Mark Kelly could lend a masculine presence and help bridge gaps with more conservative voters, thereby reshaping the dynamic of the election.
If Kamala Harris wins the Democratic nomination next month, she would be only the second woman or person of colour that either major US party has ever nominated for president. On this week’s Swamp Notes, the FT’s US national columnist and editor, Edward Luce, and deputy Washington bureau chief, Lauren Fedor, explain why Harris probably won’t lean into her race or gender on the campaign trail.
Swamp Notes is produced by Ethan Plotkin, Sonja Hutson, Lauren Fedor and Marc Filippino. Topher Forhecz is the FT’s executive producer. The FT’s global head of audio is Cheryl Brumley. Special thanks to Pierre Nicholson.