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Udi Ledergor on Sales & Marketing Alignment Done Right
Outbound Squad
The Power of Brand
When you walk into a pharmacy to pick up your toothpaste, how do you go about it? You're not going to actually look at all the 52 different brands of toothpaste in front of you. That is the power of brand. And another way that I like of thinking about brand, and this goes for people as well as companies is brand is what people say about you when you leave the room. Think about it. We've all been in that situation. Someone leaves the room and then someone might say something about that person. Oh, he's always the funniest person in the room or like, oh, thank God, he finally left. Or that company. Yeah. So
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