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6min chapter
#49 How A.I. is changing car buying forever, Who's job is up for grabs, Predicting car shopper behavior, Buying a car in 2024 vs 2030 | Aharon Horwitz, CEO of Fullpath
Car Dealership Guy Podcast
Enhancing Customer Experiences with a Customer Data Platform in the Automotive Industry
The chapter explores the benefits of implementing a customer data platform for car dealerships, enabling them to personalize marketing and sales operations for smarter outreach and engagement. They also discuss the emergence of customer data platforms in the automotive industry and the introduction of their own platform called CDX.
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