2Bobs—with David C. Baker and Blair Enns cover image

Inbound, Outbound, and In Between

2Bobs—with David C. Baker and Blair Enns

CHAPTER

How to Approach Someone Like This in Cold Outreach

I'm a big fan of a succinct email that ends with a closed ended question to which they can answer yes or no. It's not, do you want to hop on a call? Can we schedule a call, et cetera? It's, are you interested in pursuing this further? Are you interested in talking about the possibility of us helping you? Is this an individually crafted email or is this an automation? Well, this stuff goes wrong, not just tier two outreach, but obviously tier three outreach and tier three leads are just a name on a list. And I think that's where you cross the line when you start to automate these things. The vast majority of our listeners

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