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The Toxic Food Culture
When I was a little kid, I would take different cakes with me to birthdays that my mom would give me the night before she'd bake a cake for me. A lot of younger people, animal issues and environmental issues are bigger motivating forces than health. They feel like they're going to live forever, they don't really think about it. So, preventing some disease that they don't have to worry about for 60 years is not going to land for them. But they do care about animals. And so, for a lot of kids, that's a motivator that sticks.