11min chapter

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#195 [Radar Recap] The Art of Data Storytelling: Driving Impact with Analytics with Brent Dykes, Lea Pica and Andy Cotgreave

DataFramed

CHAPTER

Crafting Compelling Data Narratives

The chapter explores the art of turning data analysis into captivating narratives akin to mystery novels, emphasizing the narrative arc from setting a hook to delivering actionable insights. It underscores the importance of engaging the audience by presenting data as a villain with high stakes, drawing parallels from theater and movies for impactful storytelling. Furthermore, it discusses tailoring data stories to diverse audiences, understanding their perspectives, preferences, and roles to craft compelling narratives that resonate with them.

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