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428. Faites tomber les clients, avec la méthode "SPIN" ! Par Vanessa Amsili
Marketing Square : Les secrets Growth Marketing ⚡️
La méthode SPIN : Établir la confiance et comprendre les besoins du client
Ce chapitre explore la méthode SPIN, une technique de vente qui met l'accent sur l'établissement d'un lien de confiance avec le prospect à travers des questions ouvertes. L'objectif est d'aider le client à comprendre ses véritables besoins, loin de l'approche traditionnelle centrée sur le produit.
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