The Seven Eighths of Everything

I introduced this idea during one of the classes that Ryan really took off on. Marshall's generalized iceberg theorem that seven eighths of everything can't be seen. For architects and builders, you look at a project and you think you perceive the totality of it if you're delusional. And it's only later you find out that what you perceived as a totality of the project is merely the tip of the iceberg. I love it. We can see the fruits of that over time just from what you've done. Mark hasn't been easy. It's been challenging. Oh, yeah. You've fought to get to where you're at. From the outside, people look at your firm and

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