Think fast, talk smart is a podcast produced by stamford university graduate school of business. This week we look at how to make complex technical and scientific information more accessible. We're talking about things like chunking information together, using analogies, making data relatable and contextalizing it. And before we go, i always like to ask three questions of everybody who helps with this podcast. You mind if i give you our top three questions? Go all right.
As communicators, we often need to take complex information (e.g., financial, technical, or scientific) and make it more understandable for our audience – we’re experts and they likely aren’t. But having so much knowledge on the topics we discuss can often make the job more difficult: we dive in too quickly, forget about our audience's needs, or use jargon that goes over their heads.
In this episode of Think Fast, Talk Smart, strategic communications lecturers Matt Abrahams and Lauren Weinstein explore the “curse of knowledge” and offer specific techniques you can use to be more successful in getting your point across.
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