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13min chapter
How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)
Marketing Against The Grain
Evolution and Impact of Inbound Marketing
This chapter explores the transformation of marketing strategies from traditional to inbound methods, emphasizing the shift towards customer-centric approaches like content creation and value provision. It delves into the concept of inbound marketing, its origins, and contrasts it with outbound marketing, while also discussing the role of AI in revolutionizing marketing practices and the crucial need for marketers to adapt to these changes to stay competitive.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode