BONUS! Open for Hire: Chelsea Johnson (prev. Anheuser-Busch, Dose & Co, Red Bull)
Marketing Happy Hour
00:00
The Rise of Creator-Led Brands and Authenticity in Marketing
This chapter explores the emergence of brands led by creators, emphasizing the critical role of authenticity in branding. It showcases examples from the coffee and pet industries, while highlighting the need for influencers to establish their identities beyond social media for sustained success.
Transcript
Play full episode
