Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#295 Why Sales Is Like A Therapy Session - Jack Frimson & Zac Thompson

Breaking B2B - B2B Marketing & Demand Generation Podcast

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Cold Calling

A lot of sales professionals are only, I guess, wanting to call on the level they're comfortable with. They perhaps feel that kind of reaching out to the C-suite is something that they shouldn't do. It's a mindset thing that most sales reps think that they're disturbing people when they're cold calling and filling up their inbox.

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