#147 From Vegetarian to Carnivore Rancher: The Astonishing Amy Hay
Ranching Reboot
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Redefining Ranch Marketing Through Social Media
This chapter explores the innovative marketing strategies employed by ranchers to build a social media presence, particularly emphasizing the power of Instagram over traditional platforms like Facebook. The discussion includes the importance of providing educational content about beef and healthy eating to combat misinformation in the agricultural market. Additionally, they address the need for more effective outreach efforts to reshape consumer perceptions of ranching and animal agriculture.
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