The Art of Partnership Activation - Maggie Drysch, St. Louis Blues
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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Creative Partnerships in Sports Marketing
This chapter examines a successful collaboration between a pet food brand and a hockey team, focusing on the 'Purina Doghouse' initiative designed to enhance community engagement. It highlights the significance of innovation in sports marketing, discussing how brands can effectively leverage creativity to resonate with fans and adapt to industry trends. The conversation also addresses the challenges faced in managing partnerships and the importance of clear communication to optimize promotional efforts.
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