Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
The Science of Selling: Neuromarketing Insights
This chapter delves into the transformation of marketing through neuromarketing, showcasing how neuroscience and behavioral science can optimize customer engagement. By integrating academic insights with practical strategies, it highlights the importance of understanding consumer behavior to enhance marketing effectiveness.
Transcript
Play full episode
