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6min chapter
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Science of Selling: Neuromarketing Insights
This chapter delves into the transformation of marketing through neuromarketing, showcasing how neuroscience and behavioral science can optimize customer engagement. By integrating academic insights with practical strategies, it highlights the importance of understanding consumer behavior to enhance marketing effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode