10min chapter

Planet Money cover image

Summer School 4: Marketing and the Ultimate Hose Nozzle

Planet Money

CHAPTER

The Art of the Pitch

This chapter delves into the dynamics of sales and marketing as viewed through engaging product demonstrations at state fairs. It highlights the experiences of salespeople like Tommy and Heather, who employ creative approaches to captivate potential customers, showcasing the importance of direct engagement. The narrative reveals the challenges and humor involved in pitching products, illustrating the intricate balance between connection and persuasion in making sales.

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