Multiday Marketing, Websites, and Tour Design
Tourpreneur Tour Business Podcast
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Designing for Engagement in Tourism
This chapter explores the critical role of effective website design in the tourism industry, emphasizing user experience and impactful copywriting. It addresses the importance of making information easily accessible and engaging while offering practical solutions for operators without hefty design budgets. Additionally, the chapter highlights the challenges surrounding booking software and directs operators to prioritize seamless customer experiences for improved engagement.
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Transcript
