2min chapter

Marketing Against The Grain cover image

Marketing Team Structures For Every Stage of Your Company

Marketing Against The Grain

CHAPTER

Your Marketing Team Structure Needs to Be Fluid

Team design needs to solve how do you get those teams that collaborate? How do you have shared goals and how do you end up with not those kind of points of friction because in my experience a lot of the friction has come from channel owners and program owners, right? I own a channel. I own a program program depends on channel You know, it's fair I think that is the other core issue that comes here But what we're really trying to tell everybody with this this point in the discussion We've gotten into the like how your marketing team structure needs to be fluid And what we are saying is your strategy needs to drive Your team structure.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode