Blair Enns - Productized Services
Ditching Hourly
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You Can't Learn the Value Conversation
The value conversation is so it's so pivotable, pivotali i consider it to be the most valuable skill in all business. When you learn to do thisyou shift your focus from what it is you're selling to how do you create value. It just feels so different to the client. You get one or two victories under your belt, and you see the possibility. The average person is hooked. But you're right, it's, it's tacit. Knowledge has to be learned. And if you fail in the first three conversations, you might never pick it up again., he says.
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