How to Get Good at Testing Value Propositions

A few years ago, we had a client who came to us and had developed a new technology that helped people understand how different food groups would impact their bodies. We turned them into these really, really simple sentences. And then what research looks like is in front of, we would put basically two of these cards together. They were really like product that helps me see X or a product that shows me why about my body when I use it.