Copywriting - How to Think Like a World-Class Marketer

In the Entrepreneurship Foundationals program, I have a section on consultative advisory selling and copywriting. Why should your prospect act now? Why might your prospects say no? What all the benefits your product offers? Why should the prospect believe you? And how is your product different? And who are you willing to sell this product to? These are important questions, because if you can't come up with proper answers to these questions, then your marketing message isn't going to stick.