#407: How to Design Transformative Customer Experiences Using Business Storytelling
Business of Story
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Introduction
Para Cowell: How can you design transformative experiences for your clients, customers and colleagues? She says the opposite of transformative customer experiences is traumatic experience like a barbecue joint in Northern Arizona who just sent us off with our to-go order without any barbecue sauce. "I got through Gopnik's not so shy bladder syndrome by skimming the final chapter just so I could congratulate myself for making it through this misleading book on mastery," she writes.
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