122 - Deep Dive: Pricing Creativity — with Blair Enns
The Futur with Chris Do
00:00
Is There a Limitation in the Value Base Conversation?
If you can't provide the value that you promised, maybe you should do something else for a living. Never put forward an option in a proposal that would see you taking more risk than you're comfortable with. Those high anchor options with skin in the game aren't going to get chosen very often. There's a lot of signalling when someone says they want to be your business partner. So it says a lot of good things about you that you're just putting that option forward. But never put forward anoption that you wouldn't be happy delivering on im.
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