Let's Get Personal
Printing Profits
00:00
The Importance of Personalization in Streetwear
A lot of your stores have to do with personalization. How did you know that personalizing products was perhaps the way to sell more? Yeah. I think when you're selling on a third party marketplace like Etsy or Amazon, I think search volume trumps having a brand. So it allows you to launch more trendy designs versus trying to build a brand.
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