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Yet Another Infra Podcast - Episode 6 - Martin Casado (a16z) speaks on technical founders becoming "go-to-market savants", and market annealing, among other things
Yet Another Infra Podcast
How to Generate Leads in Early Stages
Pipeline is tough in marketing and yelling situations because it reduces almost to the sales problem. You should really lean on your sales team to prospect if that's the route that you're going. And then you should lean into other very high touch methods such as events tend to be very good in infrastructure where you can actually have conversations.
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