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From Finance Career to Leading Cult London Gym Founder - Nick Denby | The Midnight Pod Episode 67
Matt Kelly | The Midnight Pod
How to Target Micro Influencers
We have a big celebrity goes to 11. It's all the murders. He lives in the corner. That's the sort of shit that will take the point. We're targeting micro influencers, so I've got Sophie T just kind of working on just inviting micro influencers down and doing a week training with us. And because they're going to influence the 100 members at the F 45 down the road or, you know, a couple of two stops away. So that's kind of like a strategy that we're trying to go for. But it's quite hard to gauge how these people are coming through.
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