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376 Sell More With Science by David Hoffeld

The Marketing Book Podcast

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The Secret Mind Trick - How Did You Turn That Around?

The second level assessment questions can transform your sales process. They're so easy to use, and buyers love them once you start using them. You even have a have it where youou show two options, and you ask the reader, ok, which one is the right one? That's probably some secret mind trick you've got going on there, but i paid attention. If you have time, could you tell the story that was on page one 22 and one 23, about the the ceo?You were training this company, or you were pitching a company, i guess, or selling to them. And it's the situation i've been in so many times, where the so might

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