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How Consultants Win BIG Clients (With Big Budgets) With Tom Searcy: Podcast #288

Consulting Success Podcast

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The Power of Executive Language to Close Bigger Sales

If you don't go to that level of research or information gathering and understanding, it shows that you don't care. And so I think one just very powerful way to differentiate yourself from all the other emails and LinkedIn messages is to really personalize anything. So by doing that extra work, not only are you able to demonstrate your knowledge, your expertise, right, but you actually show them that you care. That's a first meaning attitude. Yeah.

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