67 John Jantsch: The Greatness Sales Strategy
The School of Greatness
Irrationally Predictable
My philosophy is build so much value that you can charge a premium. And I will say that most people under price what they're doing. That's due in part because they're not willing to put the work into either building the value or the reputation on the front end. Derek Halpern has one of the higher open rates out there because he's just over the top with delivering value and his community really relates to him.
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