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124. Results-based pricing for Pilates, with Zenia Wood and Raphael Bender

Pilates Elephants

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How Do You Price That Guarantee?

The upside of how many more people you will have walk through the doors and experience you so, so, so far outweighs the 1% of the 1% who are going to ask for that. So just say, I want to come to you and I want to get, you know, let's keep this in the realm of Pilates. Just say I'm coming to you and you're teaching me Pilates and I'm not not coming to you for plays. I'm comingto you because I want to getting back to playing basketball, right? Or back to swimming or whatever, right? You've got way more clients and that's a very small number of worst case scenario.

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