4min chapter

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Timothy Caulfield | Exposing Misinformation in Wellness

TRAINED

CHAPTER

The Battle Between Pseudoscience and Real Science

Pseudoscience and real science are in a constant fight, says Dr. Jack Klitzman. The pseudoscience team deploy scientific language to make whatever they're talking about seem legitimate. "False balance" is presented as if there's two arguments for or against an idea. And we know again from good empirical research that that false balance can do real harm," he says.

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