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The Importance of Having a Person Behind a Brand
Aubrey Marcus: I talk to different people who are, you know, kind of creating these little brands. Like putting out their own, their own, like basically building their own platform just as themselves. She says one of the pitfalls she sees is if you create a brand but don't really stick with it and invest in it,. "Then you've put a lot of effort into something that's ephemeral"