6 ways to persuade
Lessons & Ideas
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Introduction
Robert Caldini wrote the book Influence back in the mid-80s or so. It's probably the most popular book, at least that I've heard of a run across on how to persuade people to do something. This article was written about 10 years after the book came out and it's a really good summarized version of the book. You could read this and not read the book and be totally fine.
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