Ep. 65 Power of Two-Hour Design Sprints with Teresa Cain
UX for AI
Involving Target Users in Discovery and Ideation Process
Teresa Cain emphasizes the importance of including target users in the discovery and ideation process, and shares her experience of developing relationships with customers early on through an MPS survey.
Welcome back to Bonanza Growth, the podcast that invites you to join host Behrad Mirafshar, Founder and CEO of Bonanza Studios, on a journey of innovation and expertise. Each week, Behrad sits down with an industry expert for a deep dive into their area of specialization. Our aim? To deliver you a treasure trove of knowledge and insights.
In this episode, we bring you a thrilling recap of a recent webinar featuring the exceptional Teresa Cain. Meet Teresa, a trailblazing leader with a remarkable career spanning 16 years. She's no stranger to the realms of product development, technology, healthcare, and patient engagement. As a consultant for healthcare startups, she crafts winning strategies and visionary paths that pave the way for securing venture capital funding. Her track record speaks volumes: skyrocketing user adoption by over 300% annually and maintaining consistent revenue growth of 25% per year for portfolios exceeding $100 million.
Teresa's not just a seasoned pro; she's passionate about giving back to her community, sitting on the Corporate Advisory Council for Central Exchange and the Strategic Advisory Board for DevStride. It's no wonder we're thrilled to feature her as our guest.
Now, let's dive into the captivating world of two-hour design sprints. The speaker shares the secrets of how two-hour design sprints outshine the traditional five-day format. You'll learn about the time-saving, globe-connecting, and resource-optimizing advantages of this method. Plus, discover why tools like Figma and FigJam are your best allies in the world of digital collaboration.
The breakdown covers every phase, from pinpointing challenges to sketching and voting for ideas. Time is of the essence, and efficient time management is the key to success. Find out how to harness templates and tools for productive brainstorming sessions that bring about game-changing solutions.
In the real world, we explore various practical applications of two-hour design sprints. Dive into case studies that showcase how these sprints improve user adoption, explore cutting-edge integrations like Chat GPT, and even redesign customer dashboards. Discover the real-world benefits of this approach in solving focused problems within organizations.
The final part revolves around involving target users in the design process. It's all about building lasting relationships with customers early in the design journey and maintaining a reliable pool of feedback providers. You'll also learn the ideal number of stakeholders for a productive two-hour design sprint.
With insights into the wonders of two-hour design sprints, practical steps for seamless execution, and real-world examples of their transformative power, you'll leave this episode armed with a newfound appreciation for efficient design thinking. Join us on this journey of growth, innovation, and discovery – only on "Bonanza Growth."
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https://www.linkedin.com/in/behradmirafshar/
This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:
https://www.bonanza-studios.com/
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