One of the big changes that huffered in recent years is, well, more broadly, outside brompton, is the sort of slew of city bike projects. You now see sometimes piles of discarded bites on pavements and big companies like ube mustling in. How much is that a challenge to to brompton and what you guys do? Is that making people think there's a downside of of a cycling revolution? Andit is perhaps quite unhelpful, but it's a good question. i think disruption, i mean, i think what these loddies companies did is just horendus. It's absolutely rinsing the ineverte comas green
With the climate crisis mounting, cycling is often touted as being part of the solution for how we can make our cities less congested, more green and generally more pleasant places to be. The unmistakable silhouette of a Brompton bike, first created by Andrew Ritchie in the late 1970s, fits many of the credentials crucial to helping solve today's transport and mobility challenges and yet the company’s unique folding design has been a favourite for citydwellers for decades. It’s now the subject of a new book: The Brompton: Engineering for Change, written by Brompton CEO Will Butler-Adams and the book's co-author financial journalist Dan Davies. Will recently joined our host Rosamund Urwin of the Sunday Times to tell her about the Brompton story.
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