Ep. 155 | The New Customer Experience. Ft. Rob Giglio, DocuSign
OnBase: Smashing Sales and Marketing Misalignments
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The Customer Experience Is a Highly Instrumented One
Marketing expert Tats: New customer experience is driven by data that then helps you engage. We try not to only have this be about your classic pipe line steps, i really start at lead. Think git stretched and get pulled further upstream in early customer engagement,. And push further downstream, down into post purchase experiences. That's what we're working on with this data driven demand system.
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