5min chapter

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S1E6 - Moonshot Marketing and how to place bets

Growth Vault

CHAPTER

How to Beat Apple

If companies want to do these things, it's really lean into what makes you special. I think the idea is if you try to beat Apple, you'll lose because they're the best and they set the market. It almost counterbalances how highly produced something like that is. The keynote might be dead for big Fortune 100s or even small businesses. What else can we expect from artificial intelligence?

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